TY  - BOOK
AU  - PRINGLE , HAMISH, FIELD , PETER 
TI  - BRAND IMMORTALITY
U1  - 658.827 
PY  - 2009///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRAND IMMORTALITY
KW  - BRAND TRADEMARK
N1  - VARMA BOOK DISTRIBUTORS; VERMA BOOK DISTRIBUTORS1091000327, 24.08.09; 1091000327, 24.08.09
ER  -