TY - BOOK AU - BARON, ANGELA, ARMSTRONG, MICHAEL TI - HANDBOOK OF STRATEGIC H R M U1 - 658.3 PY - 2008/// CY - MUMBAI PB - JAICO PUBLISHING HOUSE KW - HANDBOOK OF STRATEGIC H R M N1 - POPULAR BOOK HOUSE; POPULAR BOOK HOUSE189-30/09/2008; 189-30/09/2008 ER -