TY  - BOOK
AU  - McGRATH,RITA GUNTHER
TI  - THE END OF COMPETITIVE ADVANTAGE:HOW TO KEEP YOUR STRATEGY MOVING AS FAST AS YOUR BUSINESS
SN  - 9.78142E+12
U1  - 658.4012 MCG 
PY  - 2013///
CY  - BOSTON(MA,USA)
PB  - HARVARD BUSINESS REVIEW PRESS
KW  - MANAGEMENT,STRATEGIC PLANNING,COMPETITION
N1  - STRATEGIC MANAGEMENT
N2  - Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.  In this book author depicts that organizations need to forge a new path to winning: capturing opportunities fast, exp
ER  -