TY  - BOOK
AU  - LAL,RAJIV
TI  - MARKETING MANAGEMENT:TEXT AND CASES
SN  - 9.78007E+12
U1  - 658.8 LAL/QUE 
PY  - 2011///
CY  - NEW DELHI
PB  - TMH
KW  - MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDING
N1  - MARKETING MANAGEMENT
N2  - This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management
ER  -