TY  - BOOK
AU  - PANDA,TAPAN K.
TI  - MARKETING MANAGEMENT:TEXT AND CASES (INDIAN CONTEXT)
SN  - 8174465480
U1  - 658.8 PAN 
PY  - 2008///
CY  - NEW DELHI
PB  - EXCEL BOOKS
KW  - MARKETING MANAGEMENT,BUSINESS ORGANIZATION,QUALITY CONTROL,CUSTOMER,MARKET RESEARCH
N1  - MARKETING MANAGEMENT
N2  - This book presents the conceptual orientation in simple and lucid manner in the context of Indian market .Many examples,exercises and projects explained in this book are actually developed by the author during his teaching in different IIMs and other prem
ER  -