TY - BOOK AU - BARON, ANGELA, ARMSTRONG, MICHAEL TI - HANDBOOK OF STRATEGIC H R M U1 - 658.3 PY - 2005/// CY - MUMBAI PB - JAICO PUBLISHING HOUSE KW - HANDBOOK OF STRATEGIC H R M KW - HRM N1 - VARMA BOOK DISTRIBUTORS; 1050601389; 1050601389 ER -