TY  - BOOK
AU  - BHANDARI, LABDHI, DHOLAKIA, NIKHILESH, KHURANA, RAKESH, JAIN, ABHINANDAN K. 
TI  - MARKETING MANAGEMENT: CASES AND CONCEPTS
PY  - 1978///
CY  - NEW DELHI
PB  - MACMILLAN COMPANY OF INDIA
KW  - MARKETING MANAGEMENT: CASES AND CONCEPTS
KW  - CASES IN MARKETING
N1  - UNIVERSAL BOOK SERVICES848/81; 848/81
ER  -