TY  - BOOK
AU  - MICHELLI JOSEPH A
TI  - THE NEW GOLD STANDARD
SN  - 9780070221741
U1  - 658.834 2 MIC 
PY  - 2008///
CY  - NEW DELHI
PB  - TATA MACGRAW HILL
KW  - HOTEL INDUSTRY, SERVICES MARKETING
KW  - MARKETING SERVICES (G-38)
N2  - THIS BOOK SHARES ENGAGING STORIES FROM THE WORLD'S BEST RITZ-CARLTON HOTEL COMPANY'S EMPLOYEES FROM THE CORPORATE OFFICE AND HOTELS AROUND THE GLOBE. IT ALSO DESCRIBEDS THE INNOVATIVE METHODS THE COMPANY USES TO CREATE PEERLESS GUEST EXPERIENCES AND EXPLA
ER  -