TY  - BOOK
AU  - Kumar Arun
AU  - N.Meenakshi 
TI  - Marketing Management
SN  - 9.78813E+12
U1  - 658.8 KUM/MAR 8788 
PY  - 2010///
CY  - New Delhi
PB  - Vikas Publishing House Pvt.Ltd
KW  - Marketing Management
N1  - Pritam Book Centre
ER  -