TY - BOOK AU - MAGRATH, ALLAN J. TI - HOW TO ACHIEVE ZERO-DEFECT MARKETING U1 - 658.802 PY - 1993/// CY - NEW YORK PB - AMACOM KW - HOW TO ACHIEVE ZERO-DEFECT MARKETING KW - Marketing N1 - UNICATE PUB; UNICATE1566/10.6.97; 1566/10.6.97 ER -