TY  - BOOK
AU  - Meenakshisundaram Ramalingam
TI  - Case Studies In Marketing Communication
SN  - 8131410269
U1  - 658.802 RAM 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai Press
KW  - Marketing Advertising (G-8)
N2  - This Book Deals With 36 Case Studies And Caselets Dealing With Different Aspects Of Marketing Communications. These Include Mainly Vip Industries, Horlicks, Onida, Marlboro, Sbi Life Etc.
ER  -