TY  - BOOK
AU  - Suresh K
TI  - Segmentation And Target Marketing Concepts And Cases
SN  - 9788178815794
U1  - 658.802 SUR 
PY  - 2005///
CY  - Hyderabad
PB  - Icfai Press
KW  - Marketing General (G-47)
N2  - This Book Deals With The Aspects Of Positioning Brand In The Minds Of Customers Demands A Clear Understanding  Of  The Markets Composition. This Is Achieved Through Segmentation And Target Marketing. A Thorough Analysis Of The Segments Helps Marketers To
ER  -