TY  - BOOK
AU  - Ferrell O C , Hartline Michael D
TI  - Marketing Strategy
SN  - 9788131501986
U1  - 658.802 FER/HAR 
PY  - 2007///
CY  - Singapore
PB  - Thomson Learning
KW  - Marketing General (G-42)
N2  - This Book Presents Marketing Strategy From A Perspective That Guides Strategic Marketing Management In The Social,Economic And Technological Arenas In Which Businesses Function Today
ER  -