TY  - BOOK
AU  - Kotler Philip
AU  - Armstrong Gary
TI  - Principles of marketing
SN  - 9788120328259
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall Pub
KW  - Marketing (G-02)
KW  - Marketing management
ER  -