TY  - BOOK
AU  - Walkar Orville
AU  - Mullins John W and Boyd Harper W
TI  - Marketing strategy : a decision focused approach
SN  - 9780070611436
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata Macgraw Hill
KW  - Marketing General (G-42)
KW  - Marketing management
ER  -