TY  - BOOK
AU  - Krishna G Radha
TI  - Consumer Behavior : Emerging Trends And Issues
SN  - 8178813025
U1  - 658.8342 KRI 
PY  - 2004///
CY  - Hyderabad
PB  - Icfai Press
KW  - Marketing Consumer Behavior (G-16)
N2  - This Book Has Articles And Cases That Discusses The Issues Related To Consumer Behavior. Also Explains Cases Of Companies That Have Successfully Implemented The Various Tools In Understanding The Consumer
ER  -