TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management
SN  - 8129711192
U1  - 658.802 KOT/KEL 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education ( Singapore)Pte. Ltd.
KW  - Marketing (G-01)
N2  - Marketng Management,Advertising,Positioning,Sales
ER  -