TY  - BOOK
AU  - Assael Henry
TI  - Consumer Behavior : A Strategic Approach
SN  - 8177225219
U1  - 658.834 ASS 
PY  - 2005///
CY  - New Delhi
PB  - Biztantra Pub
KW  - Marketing Consumer Behavior (G-15)
N2  - Consumer Decision Making,Group & Cultural Influences
ER  -