TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning : : strategies for competitive advantage
SN  - 9780070581593
U1  - 658.834  
PY  - 2005///
CY  - New Delhi
PB  - Tata Macgraw Hill
KW  - Strategic
KW  - Brand management
ER  -