TY  - BOOK
AU  - Etzel Michael J
TI  - Marketing
SN  - 9780070590229
U1  - 658.802 ETZ/WAL 
PY  - 2004///
CY  - New Delhi
PB  - Tata Macgraw Hill
KW  - Marketing (G-02)
N2  - THE NATURE AND SCOPE OF MARKETING ,IDENTIFYING AND SELECTING MARKETS,PRODUCT,PRICE, DISTRIBUTION,PROMOTION,MANAGING THE MARKETING EFFORT
ER  -