TY  - BOOK
AU  - Kumar Nirmalya
TI  - Marketing As Strategy
SN  - 9780670057894
U1  - 658.802 KUM 
PY  - 2004///
CY  - New Delhi
PB  - Penguin Books India
KW  - Marketing General (G-42)
N2  - This Includes Chapters By Top Executives About How To Navigate In Today'S Fragmented, Fast-Moving, And Digitized Marketplace
ER  -