TY  - BOOK
AU  - Ries Ai , Trout Jack
TI  - Positioning The Battle For Your Mind
SN  - 9780070495098
U1  - 658.834 3 RIE/TRO 
PY  - 2003///
CY  - New Delhi
PB  - Tata Macgraw Hill
KW  - Marketing Positioning (G-27)
N2  - Branding,Advertising,Positioning
ER  -