TY  - BOOK
AU  - Belch George
TI  - Advertising And Promotion : An Integrated Marketing Communications Perrspective
SN  - 9780070582620
U1  - 659.133 BEL/BEL 
PY  - 2003///
CY  - New Delhi
PB  - Tata Macgraw Hill
KW  - Marketing Advertising  (G-06)
N2  - International Marketing,Imc,Creative Strategy,Sales Promotion
ER  -