TY  - BOOK
AU  - Ramaswamy, V S
AU  - Namakumari, S
TI  - Marketing Management: planning implementation and control
SN  - 0333937198
U1  - 658.802  
PY  - 2002///
CY  - New Delhi
PB  - Macmillan India Publishing
KW  - Marketing
KW  - Management
KW  - Marketing management
ER  -