TY  - BOOK
AU  - Kumar S Ramesh
TI  - Conceptual issues in consumer behavior
SN  - 9788129700148
U1  - 658.839 54 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education ( Singapore)Pte. Ltd.
KW  - Marketing Consumer Behavior (G-16)
KW  - Consumer behavior
ER  -