TY  - BOOK
AU  - Jayasimha K R
TI  - Strategic marketing concepts and cases
SN  - 8178811308
U1  - 658.8 
PY  - 2002///
CY  - Hyderabad
PB  - Icfai Press
KW  - Marketing General (G-42)
KW  - Marketing management
ER  -