TY  - BOOK
AU  - Lilien Gary L
AU  - Rangaswamy Arvind
TI  - Marketing engineering : computer assisted marketing analysis and planning
SN  - 9788129700056
U1  - 658.802  
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education ( Singapore)Pte. Ltd.
KW  - Marketing General (G-44)
KW  - Marketing management
ER  -