TY  - BOOK
AU  - Clow Kenneth , Baack Donald
TI  - Integrated Advertising,Promotion And Marketing Communications
SN  - 9788120321564
U1  - 659.111 CLO/BAA 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall Pub
KW  - Marketing Advertising (G-05)
N2  - Advertising Management,Trade Promotions,Personal Selling,Internet Marketing,Direct Marketing
ER  -