TY  - BOOK
AU  - Smith Paul , Berry Chris , Pulford Alan
TI  - Handbook Of Strategic Marketing Communications
SN  - 9788124202920
U1  - 658.802 SMI/BER 
PY  - 2003///
CY  - New Delhi
PB  - Crest Pub House
KW  - Marketing Advertising (G-07)
N2  - Internet,Imc,Brands
ER  -