TY  - BOOK
AU  - Lancaster Geoff
AU  - Reynolds Paul
TI  - Introduction to marketing : a step by step guide to all the tools of marketing
SN  - 8124202982
U1  - 658.802  
PY  - 2003///
CY  - New Delhi
PB  - Crest Pub House
KW  - Marketing (G-03)
KW  - Marketing management
ER  -