TY  - BOOK
AU  - Iacobucci Dawn 
AU  - Calder Bobby
TI  - Kellogg on integrated marketing
SN  - 9780471204763
U1  - 658.802 
PY  - 2003///
CY  - New Jersey
PB  - John Wiely & Sons
KW  - Marketing Advertising (G-07)
KW  - Marketing management
ER  -