TY  - BOOK
AU  - Srivastava K K
AU  - Khandai Sujata
TI  - Consumer behavior : an Indian context
SN  - 8185989834
U1  - 658.834 0954  
PY  - 2002///
CY  - New Delhi
PB  - Galgotia Pub Ltd
KW  - Marketing Consumer Behavior (G-16)
KW  - Consumer behavior
ER  -