TY  - BOOK
AU  - Assael Henry
TI  - Consumer Behavior
SN  - 9789812401229
U1  - 658.834 ASS 
PY  - 2001///
CY  - Singapore
PB  - Thomson Asia
KW  - Marketing Consumer Behavior (G-16)
N2  - Decision Making,Attitudes,Group Influences
ER  -