TY  - BOOK
AU  - Doyle Peter
TI  - Value-Based Marketing
SN  - 0-471-87727-1
U1  - 658.8 DOY 
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons
KW  - Management Strategic (R-33)
N2  - Marketing & Shareholder Value,Implementation High Value Strategies
ER  -