TY  - BOOK
AU  - Anderson Alan H
AU  - Kleiner David
TI  - Result oriented marketing communications
SN  - 8186104801
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Beacon Books
KW  - Marketing Advertising (G-07)
KW  - Marketing management
ER  -