TY  - BOOK
AU  - Herbig Paul A
TI  - Handbook Of Cross-Cultural Marketing
SN  - 9788172248000
U1  - 658.848 HER 
PY  - 1999///
CY  - Mumbai
PB  - Jaico Pub House
KW  - Marketing International (G-25)
N2  - Culture & Marketing,Contractual Implications,Globalization
ER  -