TY  - BOOK
AU  - Quelch John A , Farris Paul W
TI  - Cases In Advertising And Promotion Management
SN  - 9780256096897
U1  - 659.11 QUE/FAR 
PY  - 1991///
CY  - Bostan
PB  - Irwin Mcgraw Hill
KW  - Marketing Advertising (G-8)
N2  - Case Studies In Advertising,Case Studies In Promotion Management
ER  -