TY  - BOOK
AU  - Cannon Tom
TI  - Basic Marketing :  Principles And Practice
SN  - 9780304316731
U1  - 658.835 CAN 
PY  - 1992///
CY  - New York
PB  - Cassell Pub
KW  - Marketing Direct (G-19)
N2  - The Third Edition Of Basic Marketing Retains The Overall Structure Of Previous Editions But Has Been Updated And Expanded To Take Account Of Recent Developments
ER  -