TY  - BOOK
AU  - Stanton William J
AU  - Etzel Michael and Walker Bruce J
TI  - Fundamentals of marketing
SN  - 9780071135610
U1  - 658.802  
PY  - 1994///
CY  - New York
PB  - Mcgraw Hill Book Company
KW  - Marketing (G-03)
KW  - Marketing management
ER  -