TY  - BOOK
AU  - Arens William F , Bovee Courtland L
TI  - Contemporary Advertising
SN  - 9780256134124
U1  - 659.133 ARE/BOV 
PY  - 1994///
CY  - Australia
PB  - Irwin Mcgraw Hill
KW  - Marketing Advertising (G-5)
N2  - Integrated Mkting, Advertising, International Marketing
ER  -