TY  - BOOK
AU  - Meldrum Mike 
AU  -  McDonald Malcolm
TI  - Key marketing concepts
SN  - 9780333645635
U1  - 658.802  
PY  - 1995///
CY  - London
PB  - Macmillan Press Ltd
KW  - Marketing General(G-45)
KW  - Marketing management
ER  -