TY - BOOK AU - VARKEY, V. O. TI - HANDBOOK ON MARKETING MANAGEMENT U1 - 658.80054 PY - 1995/// CY - PUNE PB - EVEREST PUB. KW - HANDBOOK ON MARKETING MANAGEMENT KW - MARKETING MANAGEMENT N1 - EVEREST COMPUTER BOOK SHOP; EVEREST COMPUTER BOOK SHOP6052/6.4.95; 6052/6.4.95 ER -