TY  - BOOK
AU  - Olivia Parr Rud
TI  - Data mining : modeling data for marketing, risk and customer relationship management
SN  - 8126504412
U1  - 006.3/RUD 
PY  - 2007///
CY  - New Delhi 
PB  - John Wiley & Sons INC Publication
KW  - English
KW  - CS/IT Engineering (F-7)
N2  - This book shows you how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support.
ER  -