TY  - BOOK
AU  - Markides, Constantinos C. 
TI  - Game Changing Strategies: how to create new market space in established industries by breaking the rules
SN  - 9780470276877
U1  - 658.401 
PY  - 2008///
CY  - San Francisco 
PB  - Jossy Bass 
KW  - Organizational change
KW  - Organizational development
ER  -