TY  - BOOK
AU  - Powell,Helen
TI  - Promotional culture and convergence: markets, methods, media 
SN  - 9780415672795 (hardback)
AV  - HF6146.I58 P76 2013
U1  - 658.8 23
PY  - 2013///
CY  - Milton Park, Abingdon, Oxon
PB  - Routledge
KW  - Internet advertising
KW  - Interactive marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -