TY - BOOK AU - MARCONI, JOE TI - CRISIS MARKETING U1 - 658.8 PY - 1992/// CY - NEW DELHI PB - AFFILIATED EAST-WEST PR KW - CRISIS MARKETING KW - Marketing N1 - MODERN BOOK SHOP; MODERN BOOK STALL327/18.12.93; 327/18.12.93 ER -