TY - BOOK AU - RATHOR, B. S. TI - ADVERTISING MANAGEMENT U1 - 659.1 PY - 1984/// CY - BOMBAY PB - HIMALAYA KW - ADVERTISING MANAGEMENT KW - ADVERTISING N1 - VAIBHAV BOOK CENTRE; VAIBHAV BOOK CENTER203/5.11.93; 203/5.11.93 ER -