TY - BOOK AU - SHANKAR, RAVI ED. TI - SERVICE MARKETING U1 - 658.802 PY - 1993/// CY - NEW DELHI PB - MANAS PUB. KW - SERVICE MARKETING KW - MARKETING MANAGEMENT N1 - RAVI BOOK; RAVI BOOKS18677/17.9.93; 18677/17.9.93 ER -