TY - BOOK AU - NEVETT, TERENCE TI - CASES IN ADVERTISING MANAGEMENT U1 - 659.1 PY - 1992/// CY - CHICAGO PB - NTC. BUSINESS BOOKS KW - CASES IN ADVERTISING MANAGEMENT KW - ADVERTISING N1 - POPULAR BOOK HOUSE; POPULAR BOOK HOUSE275/93-94/27.7.93; 275/93-94/27.7.93 ER -