TY - BOOK AU - COOPER, SCOTT W . TI - 1-DAY MARKETING PLAN U1 - 658.802 PY - 1993/// CY - CHICAGO PB - NTC. BUSINESS BOOKS KW - 1-DAY MARKETING PLAN KW - MARKETING MANAGEMENT N1 - POPULAR BOOK HOUSE; POPULAR BOOK HOUSE275/93-94/27.7.93; 275/93-94/27.7.93 ER -